YSI YSU was established in March 2018, but our story started a long time ago, back to when our designer Yuan Sun was studying MA Fashion Design at Nottingham Trent University in 2007. Yuan developed her interest in combining functionality with the construction of the garments at that time. She graduated with Distinction and her collection “Rolling” was shown and awarded at International Hempel Fashion Award. In the following years of working in the UK luxury fashion industry, Yuan gained invaluable experience. Gradually an idea came to her mind to establish a brand to express her design concept for the women who look for creative but wearable products with high quality and reasonable price.
Our SS19 collection has just been launched. The inspiration was taken from the artist Jean-Paul Donadini’s collection
‘Brosse Arrêtée”. Our SS19 collection transcribed the artwork into simple silhouette with bright colours and interesting pleating and rouching details by using a selection of woven stripe and check fabrics, plain coloured satin and chiffon fabrics and woven pleated fabrics. Cupro fabric plays a key part in this collection. The combination of royal blue, green and off-white are eye-catching, with the silky quality and special woven texture, that makes each piece a nice and unique choice for spring and summer wardrobe. Silver metal trimming is used not only for a cool look but to give a creative way of fastening. All the pieces are made to high quality. We use French seam and binding rather than overlock for the edges which gives a clean finish for luxury wearing experience.