YSI YSU was established in March 2018, but our story started a long time ago, back to when our designer Yuan Sun was studying MA Fashion Design at Nottingham Trent University in 2007. Yuan developed her interest in combining functionality with the construction of the garments at that time. She graduated with Distinction and her collection “Rolling” was shown and awarded at International Hempel Fashion Award. In the following years of working in the UK luxury fashion industry, Yuan gained invaluable experience. Gradually an idea came to her mind to establish a brand to express her design concept for the women who look for creative but wearable products with high quality and reasonable price.