RUZALINA&IV is a brand working with digital 3D clothes based in Russia. The designers who are currently representing the brand are an IRL human Ruzalina and URL avatar IV. They combine the virtual and real-world with digital clothes for people who also share their time in URL, which is most of us.
RUZALINA&IV’s main goal is to make any fashion more sustainable and affordable, may it be desired RTW garment, unaffordable couture look, or unimaginable extreme avant-garde piece. Wherever the duo can you in their creative worlds.
The new collection ‘Uniform for futuristic city’ is dedicated to people of the future. How will they dress in a digitalized world? Maybe in the real world, they will choose comfort and functionality over vanity, but in virtual reality and social media they can dress as bright and imaginative as they wish, with no limits to the way one might want to represent themselves in forms, textures, and even gravity.
Get in touch via 3dclothing@hundredshowroom.com to learn more about how it works or if you are 3D clothes savvy to book a look. RUZALINA&IV might even design something special on your request if caught on time between IRL and URL.
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