Elly Beckford is a London based designer. Her namesake brand, ELLYBECKFORD, is built on a foundation of statement suiting and breaking down gender norms. Fusing this with elements of fetish and punk culture and a strong influence of London’s queer club scene, the ELLYBECKFORD brand is a declaration of queer narratives and exploration.
ELLYBECKFORD’s brand statement Nausea (a feeling of loathing or disgust) encapsulates the need to reject societal conformity: There is a continuous need for rebellion and reinvention.
ELLYBECKFORD’s focus on suiting is direct response to the concept of suit survival: Dressing up to appear approachable but non-subservient. Her suits not only encapsulate elements of uniform but also a physical form of self-preservation. Shapes are created without gender in mind, instead the focal point is to convey a mood which surpasses the need for gender binaries. The aim isn’t necessarily to make androgynous clothing but to interlink and combine all aspects together.
As part of her debut collection Remember When, ELLYBECKFORD presented the seminal patchwork suit, a key silhouette throughout her work.
ELLYBECKFORD’s most recent collection is entitled Half Shadow No-Ones Land. Two pivotal stories inspire the collection’s identity. The first is Gladys Bentley: A black, cross-dressing blues singer who frequented the sex-underworld during the Harlem Renaissance. The second is Stephen Gordon, a conflicted female equestrian interpreted from the queer novel The Well of Loneliness.
ELLYBECKFORD produces one capsule collection per year, pushing a made to order system, sustainable choices and #designtransparency.