Chema Diaz

CHEMADIAZ.COM is the brand of CHEMA DIAZ, a London based creative who moved from Spain in 2012 and has since been developing his career as a Stylist, DJ, and Creative Director for several brands, artists and clients internationally. CHEMADIAZ.COM is the outlet of his sociological interest in pop culture, fashion, and erotica projected on his designs and the visuals accompanying them.

His latest collection, 2007 is a tribute to an iconic year in pop culture, in which CHEMA DIAZ compares his personal journey in the last 10 years to the Rise & Fall of the 2007 Holy Trinity: Britney Spears, Paris Hilton, and Lindsay Lohan.

CHEMADIAZ.COM does not follow a fashion calendar, only produces limited edition runs or concept collections, and every piece is designed, produced and hand-finished in London, to encourage sustainability and reject fast-fashion.